Asahi Kasei Bemberg™ To Return To Première Vision New York

JAPAN — January 3, 2019 — Since 1931, Bemberg™ is a new material definition for responsible luxury. The one for cool exquisite comfort, whose smart heritage is born in a circular economy.

Made by Asahi Kasei, the company is the sole maker of this one-of-a-kind, matchless, high-tech natural material, with a unique and precious touch and feel.

Starting from September 2018, Asahi Kasei has launched the Bemberg brand in Europe, with an openness and positive approach that facilitates a stronger, more focused role in the market while supporting our partner’s strengths too.

It is about enhancing core values through a now even better, more refined product and process that supports our partner’s mission to materially benefit the whole supply chain with beautiful products and open, honest communication. This is the key reason to launch the Bemberg™ global brand, taking the next steps on a journey that redefines a new future of contemporary luxury this unique fiber represents.

And for this, manufacture is playing its key role in the global role out of the latest Bemberg innovations. Bemberg is presenting a selection of premium lining, not only 100% Bemberg plains but also interesting blends with elastane and cotton and stylish striped and fancy designs. Pioneering partner mills for apparel textiles featured at the booth include: Ekoten, Ipeker, Sidónios Malhas, Silver Textiles and SMI Tessuti.

Moreover, you will be able to enjoy the circularity of the Bemberg story: its source, manufacture and end-of-life credentials, as well as checking the LCA study, also signed by ICEA and validated by Paolo Masoni, a step that confirms a new quality profile and standard for Bemberg with a more responsible and unique position today. Full GRS certification, Oeko-Tex 100, ISO 14001, & Eco-Mark.

Also Bemberg can add to its premium position on responsible issues, starting from its raw material choice that clearly demonstrates its circular economy approach. Bemberg is made from a cotton linter bio-utility waste, a natural derived and abundant source, and a truly unique one in the smart fiber arena that doesn’t deplete food or forestry resources.

Bemberg has new Compostability Certification. Innovhub-SSI report confirms Bemberg filaments disintegrate at 100% value within the limits specified by the UNI EN 13432, point A.3.1 for disintegration in the composting process. Also related is a new Ecotoxicity metric to EN 13432:2000 Annex E, the compost obtained from the Bemberg filaments according

to ISO 16929:2013 revealed the absence of any ecotoxicity effect respect higher plants. The Bemberg  filaments tested for the presence of heavy metals and other toxic hazardous substances comply with the requirements specified by the UNI EN 13432, for the substances listed in table A.1.

Remarkable this season, Bemberg started a collaboration with Martin Greenfield, one of the world’s most renowned tailor company based in Brooklyn. The company, founded in 1977 by Martin Greenfield, realizes hand tailored men’s clothing to meet the requirements of innovative designers, specialty retailers, costume designers, stylists and individuals. For their finest made-to-measure suits, they choose Bemberg Yarn Dyed Lining produced in Italy and Japan for its preciousness and exquisite comfort.

Other premium brand adoption is the one of Ilaria Nistri, the Italian brand of the namesake designer who, after years of experience in the family fabric business, first presented her line to press and buyers, becoming a finalist of the prestigious Who is on next? competition in 2008. The brand, for the SS 2018 selected several Infinity’s Bemberg fabrics for poetical and essential styles.

One of the brand’s strengths is its deep knowledge of fabrics and its ability to combine contrasting materials, overlapping or inserting them
to create a fluid
silhouette that
appears elegant yet
edgy at the same
time. An avant-garde
collection of timeless
pieces, where stylish research and easy wearing coexist. And a quality 100% made in Italy.

Asahi Kasei is proud to present the Bemberg heritage that delivers a true precious uniqueness through responsible smart innovation and transparency. To make contemporary luxury materials that provoke emotive responses through its rarity, sensuality, research and creativity. The ingrained knowledge and know-how behind the brand adds value to the supply chain, working only with the best, amplifying our partner’s knowledge and dynamic commitment too.

Posted January 11, 2019

Source: Asahi Kasei Corp. Fibers and Textiles SBU