Global Textile Industry Heads To Shanghai


T
he second edition of the biennial exhibition ITMA Asia + CITME will open its doors to the
global textile industry June 22-26, at the Shanghai New International Expo Centre (SNIEC) in
Shanghai’s Pudong district. The show brings together two previously independently produced events –
the International Textile Machinery Exhibition (ITMA) Asia and the China International Textile
Machinery Exhibition (CITME).

The event’s owners – the European Committee of Textile Machinery Manufacturers (CEMATEX); the
Sub Council of Textile Industry, China Council for the Promotion of International Trade
(CCPIT-TEX); China Textile Machinery Association (CTMA); and China International Exhibition Center
Group Corp. (CIEC) – again selected the Beijing Textile Machinery International Exhibition Co. Ltd.
(BJITME) and co-organizer MP International Pte. Ltd. to organize the event. The Japan Textile
Machinery Association (JTMA) also is a partner organization involved in the event.

“ITMA Asia + CITME is a milestone event for the global textile industry,” said Gao Yong,
president, CTMA. “It epitomizes the spirit of cooperation among major textile machinery
manufacturers.”

“From the outset, the vision of combining two established shows into a leading-edge platform
was to offer textile machinery manufacturers a cost-effective exhibition of the highest quality in
Asia,” said Edward Roberts, president, CEMATEX. “We are delighted that the strong debut of the
combined show [in 2008] has clearly validated our decision.”

itmaasiaopen


The Pudong skyline, viewed from the Bund side of the Huangpu River, is punctuated by many
modern and futuristic buildings.


Show Exhibition Space

Sold Out, Wait List Filling Up



Show organizers are pleased to report that more than 1,100 companies will exhibit at the
show, filling 100,000 square meters of floor space in nine halls at SNIEC. As of press time, more
than 50 prospective exhibitors are on a wait list.

“Global economic recovery is underway and growth is expected to return to positive territory
in 2010,” said Maria Avery, secretary-general, CEMATEX. “Generally, businesses are more upbeat in
their outlook, hence there is strong demand for the show. As the show date approaches, we are now
actively promoting the exhibition in China and the rest of Asia.”

Chinese companies have reserved nearly 50 percent of the available exhibit space.
Manufacturers from Europe and Japan form the next largest exhibitor group occupying some 35 percent
of the floor space. Spinning will be the most strongly represented sector at the show, occupying
approximately 30 percent of hall space at SNIEC. Companies from the finishing sector will take up
25 percent of the exhibit space, followed by knitting, garment-making and textile-processing
technologies with 20 percent; and weaving with 15 percent.

ITMA Asia 1

Opening hall for ITMA Asia + CITME 2008 at the Shanghai New International Expo Centre.



Visitor Predictions, Promotions


ITMA Asia + CITME organizers currently are executing a promotional campaign to increase
visitor numbers at the show. In 2008, more than 90,000 visitors attended the event, traveling from
96 countries and regions. Approximately 70 percent of the visitors were from China and 20 percent
from Europe, the Middle East and other parts of Asia. Organizers predict a 10-percent increase in
visitor numbers, for a total of approximately 100,000 guests at the 2010 edition.

The visitor promotion campaign will target domestic visitors from China as well as textile
associations in India, Pakistan, Bangladesh, Vietnam, Indonesia and Turkey. In addition, an ITMA
Asia + CITME roadshow traveled to 11 cities in India in early 2010 to promote the show to Indian
textile trade visitors.

To ensure high-quality visitors at ITMA Asia + CITME, guests will be required to pay a small
fee for an entry badge. Visitors may select a five-day pass for 100 renminbi or a single-day pass
for 50 renminbi – both available at a 40-percent discount if guests register online prior to June
10. Visitors registering online also will be able to print a badge prior to the show to avoid
waiting in lines on site to receive a badge.

ITMA Asia2

Toyota Industies Corp.’s booth in the exhibit hall at ITMA Asia + CITME 2008




Product Categories



It was announced recently that ITMA 2011 – to be held in Barcelona, Spain, September 22-29,
2011 – will incorporate garment-making technologies and machinery, braiding technologies, and
embroidery technologies in its list of product categories. ITMA Asia + CITME will organize its
exhibition area in the same fashion.

“The ITMA brand was established in 1951, and is very well known and respected in the
classical textile machinery sector,” Avery said. “Although we have always showcased garment-making
machinery, we have greatly enhanced its profile for the 2011 show, adding many new categories to
our Index of Products and featuring the sector in our forum which will take place during the show.”

Products will be arranged in 17 different chapters as follows:

  • Chapter 1 – Machinery for spinning preparation, man-made fiber production, spinning, auxiliary
    machinery and accessories;
  • Chapter 2 – Machinery for winding, texturing, twisting, auxiliary machinery and
    accessories;
  • Chapter 3 – Machinery for web formation, bonding and finishing of nonwovens and felting,
    auxiliary machinery and accessories;
  • Chapter 4 – Weaving preparatory machinery, weaving, tufting machinery, auxiliary machinery and
    accessories;
  • Chapter 5 – Knitting and hosiery machinery, auxiliary machinery and accessories;
  • Chapter 6 – Embroidery machinery, auxiliary machinery and accessories;
  • Chapter 7 – Braiding machinery and accessories;
  • Chapter 8 – Washing, bleaching, dyeing, printing, drying, finishing, cutting, rolling and
    folding machinery, auxiliary machinery and accessories;
  • Chapter 9 – Garment-making machinery, other textile processing machinery, auxiliary machinery
    and accessories;
  • Chapter 10 – Laboratory testing and measuring equipment and accessories;
  • Chapter 11 – Transport, handling, logistics, storing and packing equipment and
    accessories;
  • Chapter 12 – Equipment for recycling, waste reduction and pollution prevention and
    accessories;
  • Chapter 13 – Software for design, data monitoring, processing and integrated production;
  • Chapter 14 – Dyestuffs and chemical products for the textile industry;
  • Chapter 15 – Equipment and products to ensure machinery and plant operations;
  • Chapter 16 – Services for the textile industry; and
  • Chapter 17 – Research and educational institutions.
ITMA asia 3

A view of the ITMA Asia + CITME 2008 show floor in the weaving section.


IPR Infringements Not Tolerated


In 2008, ITMA Asia + CITME organizers said that intellectual property (IPR) infringements
would not be tolerated. Some 26 IPR complaints were received during the show, and after
investigation, organizers reported any products found to be in violation of patents were removed
from the exhibition floor. In 2010, an active IPR office again will be available to assist
exhibitors who have suspected patent issues.


Improving Business Climate


The show is taking place at a time when many are cautiously predicting an improving economic
business climate worldwide.

According to exhibition organizers, the United Nations (UN) predicts the world economy will
bounce back in 2010 with a growth rate of 2.4 percent globally. The UN also predicts strong growth
in developing countries such as China, which is expected to experience 8.8-percent growth; and
India, with 6.5-percent growth.

“Both China and India are major textile manufacturing centers, and their positive economic
growth is extremely good news for the industry,” Roberts said.

“Clearly, we see warmer prospects since the end of 2009,” said Bruno Ameline, president of
CEMATEX member organization the French Association of Textile Machinery Manufacturers. “Spare parts
business is getting back to usual levels, which mean the utilization of the existing production
facilities has improved, orders for new machines also and many new projects are under discussion. I
expect a robust rebound end of 2010 and in 2011.”

“The high number of Italian exhibitors, in spite of the economic downturn, bears witness to
the fact that businesses have a positive outlook on the future,” said Sandro Salmoiraghi, president
of CEMATEX member organization the Association of Italian Textile Machinery Manufacturers. “The
Chinese market, for its part, represents the primary destination for Italian exports – over the
first 11 months of 2009, the value of Italian machinery exported to China totaled 215 million
euros. Asia on the whole is a constant benchmark for our manufacturers, absorbing 49 percent of
their sales abroad.”

ITMA asia 4


Left to right: VDMA TMA Vice Chairman and Trützschler Group Managing Partner Heinrich
Trützschler, CNTAC President Du Yuzhou, CNTAC Vice President and CCPIT-TEX Executive Vice President
Zhang Yankai, translator Yi Qian, Trützschler Group Managing Partner Michael Schürenkrämer, and
CNTAC Vice President and CTMA President Gao Yong at ITMA Asia + CITME 2008.

The Association of German Textile Machinery Manufacturers reports 100 Germany-based
companies and their subsidiaries in China will participate in the show, illustrating confidence in
increased orders from important textile markets such as China.

Show owners and organizers report they are confident that experience gathered in 2008 will
ensure ITMA Asia + CITME 2010 will be a success for exhibitors and visitors alike despite the
challenges presented by today’s difficult economic climate.

“We are delighted with the response to our exhibition,” Roberts said. “It proves that there
is great need for an industry-leading platform in Asia where established textile machinery
manufacturers can promote their products and services and network with their customers.”

April/May/June 2010

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