Korea — March 4, 2016 —Hyosung, the largest spandex/elastane producer in the world, launched a new integrated global campaign for creora® including new ads, website, hangtags and other sales tools.
The new campaign uses water in an innovative and creative way to illustrate the unlimited potential of shape, use, elasticity, and movement. The water is linked to the creora wave logo and then is wound around the human body to demonstrate invisible energy. The fluid shows freedom of across confines and the spandex fiber’s ability to illustrate the concept of ‘Stretching Beyond’.
“Our commitment to excellence continues to be the creora brand promise which is the driving force behind the new brand campaign. We are focused on increased awareness of creora as the global leader in spandex” shared President Kim “For 2016, we are planning to continue to invest in product, technology, assets, and services to bring value to our direct and indirect customers. “
Posted March 4, 2016