SEOUL, South Korea — July 14, 2017 — South Korea’s leading outdoor brand Black Yak Hyosung recently partnered to collaborate on new technology development to offer innovative apparel to support Black Yak’s global growth strategies in activewear.
“Black Yak is targeting growth globally and we partnered with Hyosung who is a leader in innovative fibers to support our continuous development” said Woon Suk Jung, president, Black Yak. “Black Yak has traditionally been a mountaineering outdoor brand. Our first initiative in this partnership was to create new COOL & FRESH garments made with Askin polyester and creora® Fresh spandex as our consumer is going from mountaineering to other, more leisure activities.”
Askin polyester is a unique cross-section polyester fiber for cooling, moisture management and UV protection that is built into the yarn. creora Fresh spandex is odor neutralizing with higher power for compression performance and freshness.
“We expect the combination of Hyosung’s innovative fiber technology and Black Yak’s leading brand power to offer synergistic value to consumers ,” shared Hyun Joon Cho, chairman and CEO, Hyosung Corp. “Hyosung will continue to strive to deliver new innovations as an integrated textile company to enhance value to our partners like Black Yak.
Posted July 19, 2017
Source: Hyosung