Success In Shanghai

ShanghaiTex 2011, the 15th International Exhibition on Textile Industry, was held
at the Shanghai New International Expo Centre in Shanghai. The organizers — Shanghai International
Exhibition Co. Ltd., Shanghai Textile Technology Service & Exhibition Center, and Adsale
Exhibition Services Ltd. — reported a good turnout from both exhibitors and attendees. More than
1,000 exhibitors from 23 countries and regions showcased their products in a 92,000-square-meter
show area to 55,080 attendees over the four-day show period. Attendees visited from 72 different
countries and regions. Organizers report the most visitors came from the following countries:
India, Korea, Japan, Thailand, Indonesia, Pakistan, Turkey, Bangladesh, Vietnam and Russia.

Honorary guests present during the first day of the show included: Gao Yong, vice president,
China Textile Industry Association; Yang Ji Chao, secretary general, China Textile Industry
Association; Zhu Yong, CEO, Shanghai Textile Holding (Group) Corp.; Du Shuang Xin, chairman,
Shanghai Textile Technology Service & Exhibition Center; Zhao Jian Dong, vice president,
Shanghai Chamber of International Commerce; and Stanley Chu, chairmain, Adsale Exhibition Services.


Over four days, more than 55,000 visitors toured the ShanghaiTex showfloor to view the
latest in textile technology.

Visitor, Exhibitor Reactions

Organizers reported increased demand for energy-efficient machinery, as well as digital
printing machinery. Buyers from the northwestern regions of China were more interested in cotton
spinning machines than were buyers from other regions. In general, most visitors were interested in
optimizing their manufacturing chain with new equipment investments.

In 2011, ShanghaiTex introduced the International Group Delegation Programme to meet the
overseas demand from customers interested in Chinese textile machinery. Companies or associations
with 10 or more people attending the show formed buyers groups, which entitled them to a set of
services including connections with potential business partners. More than 20 overseas and local
trade delegations, and top 500 Chinese textile enterprises participated in the program.

“Our company pays high attention to ShanghaiTex,” said Li Yu Zhang, supply management
manager, China-based Shandong Lutai Textile Co. Ltd. “It is our fifth time to visit ShanghaiTex.
Every time we organize a group of more than 20 delegates to visit the show. ShanghaiTex is a
professional exhibition that is helpful for us. We can see innovative equipments and seek for new

Many ShanghaiTex 2011 exhibitors also were pleased with the business opportunities provided
by the show.

“[ShanghaiTex] is an international and professional exhibition [that] could attract new
comers and gather buyers from all over the world,” said Charmaine Chim, planning division chief,
Shima Seiki (Hong Kong) Ltd. “We are glad to see that more people know our brand through

“It was our third time to participate in ShanghaiTex,” said Ye Qin, marketing manager,
Germany-based Karl Mayer Textilmaschinenfabrik GmbH. ” This show is renowned and has become one of
the biggest textile machinery exhibitions in China of which most of the companies would exhibit at
ShanghaiTex. We are glad to tell that we have closed deals onsite.”

ShanghaiTex 2011 was sponsored by Shanghai Textile Holding (Group) Corp., China Council for
the Promotion of International Trade Shanghai Sub-council, and China Chamber of International
Commerce Shanghai Chamber of Commerce. Co-organizers included Shanghai Xinfang Textile Engineering
Co. Ltd., Shanghai Huafang Exhibition Service Co. Ltd., Beijing Yazhan Exhibition Services Ltd.,
and Shanghai Dahua Exhibition & Conference Corp.

The next edition of ShanghaiTex, the 16th International Exhibition on Textile Industry, will
be June 10-13, 2013.

October/November/December 2011