Cotton LEADS™ Raises Awareness Of Responsible U.S., Australian Growing Practices

United States-based Cotton Incorporated; United States-based National Cotton Council of America and
its export promotion program Cotton Council International; and Cotton Australia have come together
to establish Cotton LEADS™ — a program focused on raising awareness of the responsible cotton
production practices among growers in the United States and Australia, which produce some 17
percent of the world’s cotton supply. Targeted to brands, retailers and manufacturers that want to
use responsibly and transparently produced cotton, the program touts the advancements made in the
U.S. and Australia vis-à-vis water and soil conservation, pest management, land use and
biodiversity practices, reduced carbon footprint, and traceability.

“Cotton producers in Australia and the U.S. pioneered practices that have resulted in
impressive country-wide environmental gains,” said Adam Kay, CEO, Cotton Australia. “Both countries
approach improvement on a national level. This includes national reporting and regulatory
enforcement, but also facilitates the national implementation of best practices and the ability to
collect data on a national level.”

“Apparel brands, retailers, and manufacturers require large volumes and a reliable supply of
responsibly produced fiber, as well as proof of responsible production,” said Berrye Worsham,
president and CEO, Cotton Incorporated. “Through Cotton LEADS we demonstrate how cotton grown in
the United States and Australia can help meet these requirements.”

The program is based on five core principles: commitment to social, environmental, economic
and regulatory considerations related to world-class cotton production; recognition of the need for
ongoing improvement, investment, research and sharing of best practices information among growers
and industry; understanding of the importance of collaboration with farm, regional, national and
international programs to bring about more responsible, sustainable cotton practices; belief in the
benefits of cooperation with other similar programs for ensuring cotton’s competitiveness in global
fiber markets; and confidence in a cotton identification system that ensures traceability
throughout the supply chain.

12, 2013