Attune Consulting Announces $20 Million Investment From MAS Holdings To Build World-Class Business And Technology Solutions Company Focused Exclusively On The Fashion And Lifestyle Industries

BURLINGTON, Mass. — April 2, 2013 — attune Consulting, a premier global solutions provider to the
fashion and lifestyle industries, today announced that MAS Holdings, the leading South Asian
manufacturer of fine apparel, and supplier of the world’s leading brands of intimates, activewear
and leisure wear, has chosen to invest $20 million to fuel attune’s development as the world’s
leading IT business and technology solutions company focused exclusively on the fashion and
lifestyle industries.  As part of this investment, attune will merge with Sabre Technologies,
a software services provider specializing in cloud, mobile and other Web-based technologies, giving
the combined company an unparalleled set of skills and services with which to serve its clients.


“The time is right to create a world-class IT solutions company dedicated to serving the
needs of fashion and lifestyle,” said Mahesh Amalean, chairman of MAS. “Today’s leading brands face
a highly competitive global market along with a growing reliance on emerging digital technologies
to drive operational efficiencies and engage with consumers, partners and other stakeholders across
the value chain. attune is in an ideal position to capitalize on this opportunity by delivering a
full array of solutions and services to meet the needs of customers — from product design straight
through to retail store shelves.”


attune was founded in 2006 and has historically focused on implementing SAP’s Apparel and
Footwear Solution (AFS) for many of the world’s most recognized brands. Spanning five continents
and 16 countries, the company has developed a unique expertise in SAP AFS and Retail best practices
that allows it to reduce project costs, resource requirements and timelines.


Sabre was founded in 2001 as a solutions company specializing in cloud and mobile
technologies, with particular expertise in .NET and Java development frameworks. The company has a
long track record of helping companies in the fashion and lifestyle industries capitalize on
business opportunities through the application of technology, including custom application


With this new round of investment, attune will aggressively expand its technology and
service offerings across all areas of the fashion and lifestyle value chain, developing solutions
that offer clients a strong competitive advantage, and that integrate and transform their
activities across people, processes and technology.


“Our exclusive focus on the fashion and lifestyle industries, coupled with our global
organization of full-time, highly experienced consultants, has enabled attune to build a reputation
that is second to none,” said Vajira De Silva, CEO of attune. “With this investment from MAS, we
can now accelerate the development of additional services to help our clients address all of their
technology challenges, across the entire value chain.”

Posted April 17, 2013

Source: attune Consulting