AMA Herbal Group Unveils Bio Indigo PReR – Next Gen Indigo : Pre-Reduced Natural Indigo In Liquid Form

RAJAJIPURAM LUCKNOW, India — APRIL 9, 2024 — Embarking on a journey towards a greener horizon, AMA Herbal Group, under the visionary leadership of CEO & Co-founder Mr. Yawer Ali Shah, proudly presents Bio Indigo PReR – an extraordinary blend of innovation, sustainability, and cost-effectiveness that promises to redefine the landscape of indigo dyeing.

In a landmark achievement for sustainable textile dyeing, we proudly unveil Bio Indigo PReR, the world’s first biochemically modified pre-reduced natural indigo in liquid form. Developed with cutting-edge biotechnology, Bio Indigo PReR marks a transformative leap forward in the dyeing industry, offering a sustainable and eco- friendly alternative for textile manufacturers worldwide.

Indigo dyeing is conventionally associated with significant environmental impact due to its chemical synthesis process and extensive water consumption. However, Bio Indigo PReR revolutionizes this narrative with the following key features.

  • Energy-effcient: No hydrogenation or electrolysis, reducing energy consumption.
  • Simplifed transportation: No airtight packing required, easing logistics.
  • Waste reduction: Decreases hydrosulphite use, lowering landfill waste.
  • Seamless integration: Compatible with existing systems, no extra machinery needed.
  • Environmental Impact: Substantial CO2 emission reduction and landfill savings.
  • Economic opportunity: Creates jobs for farmers, supporting rural communities.

In addition to these features, Bio Indigo PreR proudly holds globally recognized certifications such as GOTS VII and ZDHC 3, reaffirming its commitment to sustainability and industry-leading standards.

Mr Yawer Ali Shah remarked, “In an era where sustainability is paramount, Bio Indigo PReR represents a groundbreaking innovation that aligns with the global movement towards environmentally responsible practices in the textile industry. “By offering a viable alternative to conventional indigo dyeing methods, we are paving the way for a more sustainable future while preserving the rich heritage of natural indigo.”

Posted: April 9, 2024

Source: AMA Herbal Group