Middle East’s Fast-Fashion Retailer Splash Partners With Dow To Bring Long-Lasting Freshness To Apparel

DUBAI — February 15, 2017 — Splash, a fast-fashion retailer, is partnering with Dow Microbial Control — a business unit of The Dow Chemical Company — to offer its customers a range of apparel products using Dow’s patented SILVADUR™ technology, which features built in odor protection and longer lasting freshness. Splash currently operates over 220 apparel stores and 55 brand stores across the Middle East.

Splash Basics offerings will be treated with Dow’s patented SILVADUR™ technology, which inhibits the growth and minimizes the presence of unwanted odor-causing bacteria that are prominent on consumer goods. When these nuisance bacteria land on fabric surfaces, SILVADUR’s technology intelligently releases silver ions which neutralize them on contact, enabling the apparel to stay fresher longer.

“Over more than 20 years, Splash has earned a reputation as a trend-setter in the apparel industry in the Middle East,” said Raza Beig, CEO, Splash and ICONIC, and director of the Landmark Group. “As an industry pacesetter, we recognize the growing trend toward more hygienic lifestyles among our consumers. It is our goal to meet their needs by offering products in our stores that feature freshness protection and control odors.”

“The relationship between Splash and Dow is an excellent example of how industry leaders, working together, can benefit the marketplace,” said Karel Williams, global strategic marketing and brand director for Dow Microbial Control. “The growing desire of consumers to control odors in apparel has changed their priorities when they purchase products as they focus more on making savvy investments that feature intelligent freshness protection, which enables consumers to wear them more and wash them less. Leading retailers like Splash understand that meeting the consumer need for odor control will both increase value and build customer loyalty.”

Posted February 16, 2017

Source: Dow Microbial Control