LENZING, Austria — December 20, 2018 — The Lenzing Group today announced the appointment of Florian Heubrandner as vice president of Global Business Management Textiles. Heubrandner will be leading Lenzing’s global strategy and development across the textile value chain, bringing to life Lenzing’s transformation from a B2B fiber producer to a business-to-business-to-consumer (B2B2C) brand following the rejuvenation of TENCEL™, Lenzing’s textile specialty brand earlier this year and the launch of LENZING™ ECOVERO™, Lenzing’s sustainable viscose brand last year.
Posted January 11, 2019
Source: Lenzing Group