Iconix Brand Group And Reliance Brands Limited Announce Formation Of A New Joint Venture In India

NEW YORK CITY — February 22, 2012 — Iconix Brand Group, Inc. and Reliance Brands Limited, a part of
the Reliance Industries Group, the largest private sector company in India, today announced the
formation of a joint venture company in India.  The partnership marks the next step in a
global expansion strategy for Iconix, which currently has other similar partnerships in Greater
China, Europe and Latin America.

The new joint venture will own the fashion and home brands from the Iconix portfolio for the
Indian territory, which includes iconic brands such as Ed Hardy, Mossimo, London Fog and Ocean
Pacific.  The new joint venture, which will be based in Mumbai, will follow a similar business
model to that of Iconix in North America, which focuses on growing royalty revenue through existing
and new licensing agreements with both manufacturers and retailers, while providing marketing and
brand management services.  Existing Iconix business in India with brands such as Mossimo and
Ed Hardy will also be rolled into the partnership.

“Partnering with Reliance, a company that has a dominant presence in India, one of the most
compelling retail growth areas in the world, is an essential next step in our global expansion
strategy,” said Neil Cole, Chairman and CEO of Iconix Brand Group.  “With this new partnership
in place, and together with our existing global partnerships in other regions, we are on our way to
achieving our long term goal of growing international revenue to a third of our total business.”

“Iconix has a very unique and interesting business and revenue model as well as an exciting
portfolio of brands. Having the ability to leverage the global strength of the Iconix portfolio of
brands, and building a larger presence for them here in India, is an incredible proposition,” said
Darshan Mehta, CEO of Reliance Brands Limited. “This fits very well into Reliance Brands’ vision of
creating long term value through multiple models of partnerships in the fashion and retail

The new partnership is subject to regulatory approval.

Posted on March 20, 2012

Source: Iconix Brand Group/PRNewswire