United States-based Cherokee Inc. — a marketer, licensor and manager of brands in the family
apparel, fashion accessories and footwear, home furnishings, and recreational products markets —
has signed an exclusive international license agreement with RT Mart Stores for its Cherokee Brand.
RT Mart is a division of Ruentex Industries Ltd., a Taiwan-based textile, retail and trading
company that operates more than 125 hypermarket stores in China. The multi-year license agreement
includes home textiles as well as men’s, women’s and children’s clothing, footwear and accessories.
“We are pleased to announce our new partnership with RT Mart,” said Larry Sass, executive
vice president, Cherokee Inc. “RT Mart, with its retail knowledge, merchandising and sourcing
expertise, creates an ideal partnership for Cherokee in China.”
“Cherokee, as one of the few family lifestyle brands with global appeal covering a wide range
of product categories, will add significant growth and profit to our apparel and non-foods business
and will translate well with our customers’ desire for style, quality and value,” said Peter Huang,
CEO and president, RT Mart. “In addition, as we continue with our plan to open more stores
throughout China, Cherokee will become one of the larger family brands in our country. We look
forward to working closely with the Cherokee team and shar[ing] much success together.”
November 18, 2009