Iconix, Novel Complete Formation Of Iconix China

New York City-based Iconix Brand Group Inc. — an owner, licenser and marketer of fashion and home
brands sold through retailers and manufacturers globally — and Hong Kong-based Novel Fashion Brands
Ltd. — a vertically integrated textile and apparel manufacturer — have formed Hong Kong-based
Iconix China Ltd. to develop and promote the Iconix brands in Greater China.

“I am confident that together with Iconix’s world class portfolio of brands and Novel’s
strong relationships in the region, we will be able to capitalize on the emerging growth in the
Chinese markets. This is just the beginning of what should be a long and profitable partnership,”
said Silas Chou, chairman and CEO, Novel.

“We are excited about this step we have taken to extend our portfolio of brands in China,”
said Neil Cole, chairman and CEO, Iconix. “With Silas Chou as our partner, we feel confident that
we have the resources and the network for success. We believe our strategy is innovative and
tailored to maximize the potential of our brands in this market and could be one of our largest
long-term growth opportunities.”

Iconix has named Veronica Chou president of Iconix China and Lei Chen executive vice
president of merchandising in the Asia Pacific. Lei Chen will organize the integration of the
Iconix brands portfolio with local partners in China.

September 17, 2008